7 Beauty serums I love for 50+ women

I have said it before and I will say it again: I don’t believe in miracles when it comes to skin care.

At 20, almost anything you slather on will be good enough to moisturize your skin. At 50+ well, it’s a different story.

After a lifetime of caring for my skin, I can tell when something is just meh, or whether it really does benefit my complexion.

Sometimes it’s all about using a certain product over time, like with tretinoin (my go-to skincare treatment since I turned 43).

Other times it’s about a luxurious feeling, or the fact that fine lines are visually diminished even though they’re still there.

woman face serum
Photo: Shutterstock

I get to test a number of brands since they send me samples and also because I venture to the beauty stores or to the dermatologist’s office, where I also find great stuff.

Here I’m sharing with you my latest finds for women over 50, although if you start using these earlier they certainly won’t do you any harm. Quite the contrary. But at 50+ serums are a must.

Here are seven I fell in love with this season:

Tata Harper Beautifying Face Oil

I discovered Tata Harper around 10 years ago. I fell in love with the aromatherapy of her products and the fact that they are cruelty-free and organic.

All her serums smell and feel absolutely decadent and they prepare your skin for any other beauty product, like day or night creams. I love it!

Origins PLANTSCRIPTION

This is not so much a serum as an eye cream, since they discountinued the serum I was so in love with. But it’s still a potent eye brightener I’ve used and loved.

ANew hydra-fusion depuffing eye serUm

If you love Avon products, then Anew is for you! Affordable and yet effective in plumping up and revving up your skin.

If you feel like you need a pick-me-up without breaking the bank, this is a good one to try.

Also Read: 5 Beauty must-haves for older women

woman using serum
Photo: Shutterstock

Estee lauder RENUTRIVe EYE SERUM

I thoroughly enjoyed testing this one, which provided a tightening feel and also prepped my skin perfectly for a flawless makeup application. A must try!

FRESH Crème Ancienne White Truffle Eye Serum

The entire line is absolutely luscious and is best used in conjunction. But if you can only buy one, choose the eye serum!

It freshens and tightens and contains tons of antioxidants. It’s thicker in consistency and smooths on easily.

CLINIQUE All About Eyes™ Brightening Serum Concentrate

Used morning and night it provides a brightening effect. It’s great to use before your day cream and your regular makeup for a polished, more ‘awake’ look.

ExLinea® Peptide Smoothing Serum

The scent carries me back to the most luxurious spas in Europe. Just a little amount is needed to minimize the appearance of fine lines. Then you can slather on your favorite cream. It feels terribly decadent.

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